Easoto - The Beginning

Thanks for dropping by!  Let me share with you the Easoto story so that you can discover how Easoto is unique amongst the millions of other bags out there.

My name is Sandy and I appreciate that you have managed to grab a few minutes of “me” time amongst your day of work, friends, kids, partner, exercise, cooking, cleaning...  Isn’t it always rush, rush, busy, busy?  

Easoto was created a couple of years ago whilst on my way to work with one of the global miners in the city. I was rushing along in my flats; handbag on one shoulder, heels in a cotton tote on the other - along with a water bottle, my iPad and lunch, I felt as graceful as a pack mule! Waiting for my connecting bus, I looked around and noticed that so many other women were doing exactly the same thing, striding along in flats and lugging two bags. It was then that I decided, there will be a better bag for busy women.

For the next few months, after work hours and on the weekends, I developed the concept further.  Central to the design is the place where you store your heels, the Easoto Vault – a polypropylene box at the bottom of every Easoto Tote and Backpack.  We called it the Vault because it protects your shoes from getting squashed or stained from other things in your bag or vice versa, you’ll never have a piece of fruit get pierced by your killer heels!

Shoe storage issue sorted (and now down to one bag), I decided to address the shortcomings in every bag I’d owned. You can probably relate to these - not enough pockets, pockets the wrong size, nowhere to put my water bottle (nowhere designated for anything), constantly hunting through my bag for everything! We’ve now got sections for everything you take in your day (including a glossy mag!). There’s even a zip out satchel that is perfect for your makeup or toiletries or even your passport (if travelling). When you’ve packed your Easoto, you’ll know exactly where everything is - always!

I understand the demands presented every day for busy women because I’m living that life too! At Easoto, we want for you to leave home, whether it be to work, or on a holiday adventure,  striding confidently and comfortably knowing that your handbag contents are organised!

Check out our Easoto friend packing her Backpack for the day: